Market Readiness Assistance (MRA): SME Should Know About

An SME can have an edge by marketing their products overseas through the Market Readiness Assistance (MRA) grant.

Any company that desires to market their services/products overseas can use the Market Readiness Assistance (MRA) grant to pay up to 70 percent of the eligible 3rd party costs. The costs cover activities like:

  • Promotion for the overseas market
  • Setting up an overseas market
  • Identifying business partners


Objectives of the scheme

Businesses can submit applications for certain specific activities for financial assistance. However, the activities are mainly mean for setting up overseas market, promotion in the overseas market, and identifying the overseas business partners.
It is expected that the SMEs or small and medium-sized enterprises will get a boost in the international market through the MRA (Market Readiness Assistance) grant to help them take their business overseas.

Those SMEs who will be eligible for the grant can get the following support:

  • A maximum of 70 percent of the eligible costs and capped at a twenty thousand per fiscal year per company, which covers:
  • Restricted to 1 activity (for instance to participate in a trade fair or a market entry) for each application
  • A maximum of 2 applications for each fiscal year starting from April 1 and ending on March 31 the next year

It should be noted that the support level of the MRA up to 70 percent is to be extended up to March 31, 2020.

Market Readiness Assistance (MRA) eligibility

Market Readiness Assistance (MRA): SME Should Know About
Businesses have to fulfill the below-mentioned criteria:

  • Their global headquarter should be anchored in Singapore
  • The group annual turnover should not be more than 100 million USD p.a. on the basis of the latest audit report. Alternatively, the group should not employ more than two hundred employees
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MRA pre-requisites

It is to be noted that no retrospective application is to be accepted by the authorities for the purpose of the MRA grant. Any application will be regarded as “retrospective” only when any of the events mentioned below take place prior to the date of application:

  • The project was commenced with a 3rd party consultant
  • The first payment has been made to a 3rd party consultant
  • The business signed a letter of engagement with a 3rd party consultant

Another pre-requisite is that a company should submit their application, not before 6 months of the start date of their project. If a business files an application for the MRA grant after March 10, it is regarded as an application made for the new financial year. The Business Grant Portal can be used for making an application for Market Readiness Assistance (MRA) grant.

MRA Claims

All claims should be sent with appropriate supporting documents within 90 days from the end date of the project via the Business Grants Portal.

An independently recruited auditor should verify all the expenses made by a company for all the claims made by it. Companies are entitled to get 70 percent of the audit fee paid by them to the appointed auditors of Enterprise Singapore as an audit grant. The disbursement of all the claims will be done only through the process of reimbursement.

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